The polo shirt is one of the most fundamental pieces of menswear. With beginnings on polo fields of the midth century, the polo shirt has evolved from a formal piece of sports uniform to a ubiquitous, preppy sportswear classic. But how did the polo shirt come to be? While the earliest known roots of polo reach back as far as 6th century BC, the modern form of the horseback sport can be traced back to the 19th Century India. British military men stationed in Manipur, a state in Northeast India, adopted polo from Indian natives and brought it back to the U. In addition to jodhpur pants and full-length riding boots, the original polo uniforms included a long-sleeved cotton shirt, similar to a dress shirt. To stop their shirt collars from flapping in the wind while they rallied around the polo field, players would fasten them down with pins or buttons. Inspired by this was John E. Upon his return to the U.

Lacostte : About the Label

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Vintage Izod Lacoste Knit Cardigan Size L Blue – amazing looking cardi in good condition, has a few marks as pictured – If items purchased before 3pm Monday to Friday I can usually post the same day for a speedy delivery. I sell on multiple platforms so items can be snapped up very quickly, keep up to date by simply following my ebay account and or instagram account slothmanvintage.

Full returns accepted within 30 days of receiving item. If unsure wether an item will fit please ask for measurements before purchasing. I sell a lot of similar stuff, casual wear, street wear, and vintage so take a look through my other items, as bundle deals are welcome. Skip to main content. Email to friends Share on Facebook – opens in a new window or tab Share on Twitter – opens in a new window or tab Share on Pinterest – opens in a new window or tab. Watch this item.

This listing was ended by the seller because the item is no longer available. Posts to:. United Kingdom and many other countries See details.

The Story Behind the Lacoste Crocodile Shirt

In and , he was ranked number one in the world, and during his tennis career, he won seven Grand Slam championship tournaments. But he found the attire associated with the sport restrictive. Tennis whites, as they were called, consisted of a white, long-sleeved button-down shirt, long pants and a tie. It was a lot of clothing to wear when racing to the net to make an overhead shot.

LACOSTE. Famous for the original pique knit polo shirt with the embroidered crocodile trademark, as well as a wide range of sportswear and lifestyle clothing.

Click Image to Zoom. This is a one-off piece in only one size. Any item ordered after 2pm or at the weekend or bank holiday will be processed and dispatched the next working day. Please bear this in mind with our Next Day promise. Orders placed after 2pm will be sent the next working day. Please note that delivery times are estimates only and are not guaranteed, due to circumstances out of our control.

We are not able to refund delivery costs in the event the delivery date falls outside of the provided estimates.

Lacoste May Seek To Buy Izod Unit

They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. In addition to tennis shirts, Lacoste produced shirts for golf and sailing. When he became president, around , Lacoste products were sold annually. This partnership ended in when Lacoste regained exclusive U.

In , almost 50 million Lacoste products sold in over countries. Bernard died in Paris on March 21,

Izod Lacoste was a brand name of sportswear licensed to Izod by Lacoste from Contents. 1 History of the partnership. Decline. 2 Today; 3.

It sells clothing , footwear , sportswear , eyewear , leather goods , perfume , towels and watches. The company can be recognised by its green crocodile logo. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest. The company claims this as the first example of a brand name appearing on the outside of an article of clothing.

This partnership ended in when Lacoste regained exclusive U. In , Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of clothing, but featuring a tiger in place of the signature Lacoste crocodile. More recently, Lacoste’s popularity has surged [ citation needed ] due to French designer Christophe Lemaire’s work to create a more modern, upscale look.

In , almost 50 million Lacoste products sold in over countries. Bernard Lacoste became seriously ill in early , which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on 21 March Lacoste licenses its trademark to various companies. Until recently, Devanlay owned the exclusive worldwide clothing license, though today Lacoste Polo Shirts are also manufactured under licence in Thailand by ICC and also in China.


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Lacoste Company History

Izod Lacoste was a brand name of sportswear licensed to Izod by Lacoste from The “Izod” and “Haymaker” brands were already established there. When the shirts began to sell well, Crystal decided to keep the combined names. The “preppy” trend cooled in the late s and the brand became overexposed. The name was split in the early s when Crystal sought to expand company sales.

Since , the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

If you love staying on top of your fashion game without breaking the bank, visit Lacoste’s sale section! No coupon code or promo required. Hot apparel for the Summer is available online for less with Lacoste coupons! Select your crocodile from more than 40 options, choose your polo fit and favorite color, and get up to 4 initials embroidered. Order online and get the wrong size?

No worries! Return it for free!

The Story Behind the Lacoste Crocodile Shirt

A love for the game, a passion for innovation and a certain French elegance. Artist Robert George brings the crocodile logo to life in Lacoste becomes an official partner in A symbol of the Lacoste family’s elegance, it has hosted the Lacoste Ladies Open de France since The polo revolution wins over the world, and not just the sport of the sport.

By the decree, M. Izod, the sheriff of Adams county, was appointed to make the of the sheriff at the same time, founded on judgments of older date than that of Kane, it was purchased by one McMasters, and by him conveyed to Lacoste.

Branding is fragile , which is why so many companies have undermined their brands with a single foolish move. Instead, it was an extremely clever move that let the company embrace cause marketing — tying brand to a bigger concern — without endangering decades of effort. The crocodile is synonymous with Lacoste because of the company’s history. In his day, during the s, Lacoste faced the traditional long-sleeved white shirts used in tennis. But on seeing a polo shirt, he had the idea of commissioning a tailor to create a set for him.

The crocodile connection is as old as the company itself. Changing a brand is a difficult and dangerous thing.


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Since , the story of Lacoste has mirrored that of its founder, René Lacoste, the French tennis legend who revolutionized the everyday wardrobe.

Know more. Thomas S. Brown Morton, and Donal B. Robert K. Seidel and Allen L. Lewis S. Black, Jr. This is the Court’s opinion on four motions pending in this trademark litigation. The factual background and pleadings must be set forth in some detail in order to properly understand the issues involved. The Alligator Company, Inc.

Patent Office to LCL’s toiletries trademark applications. That suit sought a declaratory judgment determining whether LCL, as against Alligator, has the right to use the crocodile emblem as a trademark on toiletries distributed in the United States. The case was thereafter removed to this Court pursuant to 28 U.

15 Things You Didn’t Know About LACOSTE